My international project group was asked by the International Communication (IC) team from the Hanze University of Applied Sciences to present and promote their new Study and Career Desk, in a way that attracts and engages their students.
Further, they presented us with the following question: "How can the Study desk work for international students (IC), taking the multiple cultures into consideration and how should this new desk be implemented/communicated about?" We did intensive research on the target audience to find out the answer to this question.
The result of this project was a communication plan with recommendations and specific suggestions as well as a communication toolkit to help them along. This page displays some of my visual products, including a mascot, sticker designs, and created logo. The logo is was inspired by the original Hanze logo and aims to convey the warm and welcoming identity of the Study Career desk.
The client requested that we integrate a metaphor to communicate the transition. The "Boost Yourself" campaign conveys the message that everybody has an inner battery and that the guidance of the Study Desk can give your study career a recharge/boost like a central charging station. At this charging station, every battery is welcome.
